Digital License Plates Are Hitting The Road in California

Five years ago, California governor Jerry Brown signed legislation authorizing digital license plates to be sold in the state. According to the Sacramento Bee, Sacramento became the first city to agree to test the plates, taking a shipment of 24 plates for its in-house vehicle fleet.

These plates allow the users to register their vehicles electronically and eliminate the need to physically stick tags on their plates each year.

This license is in development to display programmed public service messages, such as street closure notifications, an ad for a city service, an Amber or Silver Alert warning or some other emergency alert.  Also, if the car is stolen, the plate’s manufacturer says the plate can tell the owner and police exactly where the car is or at least where the license plate as if it has been detached.

When these messages are present, the license plate number will still appear on the screen when messages pop up, but it will be smaller and tucked into the upper right corner of the screen.

Currently, the RMV is not selling these plates. Dealerships are expected to sell the plates for an eye-popping $699, not including installation costs. Users also must pay a monthly fee of about $7.

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Author:
Erin Whitten is currently CMN's Senior Correspondent and is currently a student at Arizona State University majoring in Mass Communications and Media Studies.